Building Trust - Have you been kind today?
Bringing kindness to marketing and developer relations sounds like something that couldn’t possibly work in a hyper-competitive business world, where we value “crushing the competition” and “winning at all costs”. However, consumers are tired of that, they are tired of the shouting, the constant pushing. They want it to be easier.
Being kind with your audience is about saying “You can work with me, I respect you, and it will be a nice experience for us to work together”.